For the first time ever, four billion fans can express themselves throughout any match (Showters can Showt for every player once every 60 seconds), select the Players of the Match (one for each team) and get a ShowtBack reply from the Showtee every time they Showt. In this way four billion people can be heard, counted, remembered, and replied to. But remember you can Showt 24/7 for the player Showtees, not just during matches (it’s just that your Showt won’t count towards Player(s) of the Match outside of match time).

We made this mockup for a client to show the unprecedented 24/7 fan engagement Showt can deliver to a sponsor every day of the two month 2025 IPL. All the players will get a ShowtBack creation tool so they can ShowtBack immediately in the fan’s native language.

Colors / Viacom18 / Voot (the producers of Bigg Boss, India’s most successful reality series) and Showt jointly used this creative to promote the “Showt for Bigg Boss” solution to the advertising community in India. It was incredible to work alongside the great Colors marketing and sales team.

Showt’s global content management team keeps track of each country’s top Showtees. It’s a huge task. We have 9 million in our database now, and always updating. As soon as a new personality enters the scene, as noted by our global users, we add them. We always err on the side of caution, and add everyone suggested to us. We also push that Showtee to sign up for a ShowtBack account.

For the past 25 years, Anil Wanvari has been one of India’s leading publishers, media and internet executives, journalists, commentators and analysts. His Indiantelevision.com has been the go-to site for the media industry in India since 2000.

Arguably the world’s leading political cartoonist, Kevin Kallaugher (“KAL”) — he’s been the cartoonist for the Economist since 1977 — honored Showt with this wonderful cartoon about a critical point in history where Showt would have been very useful (if everybody had a digital device at the time.) Thanks, Kevin, you made us proud!

On big days in history — Trump is elected POTUS, the Brits vote for Brexit, Narendra Modi apologizes for the Farm Bill, Putin invades Ukraine, Elon Musk buys Twitter, Queen Elizabeth II dies — Showt will allow all 4 billion people with a device to express themselves quickly and easily.

PLEASE watch this video first to really understand why Showt is different and better than those other social platforms. Billions of fans have strong opinions every day but social media is so woefully deficient as platforms for having fans express themselves and be heard and replied to by public figures.

Being first is difficult, especially when the concept is easily confused with omnipresent things like polls and surveys. Showt is very very different from all the millions of polls and surveys out there.

Showt is simple, and universally understandable. No instructions necessary. All languages have Yes/No. It can be inserted everywhere.

The potential revenue sources for Showt will be great, as companies will want to gain a real-time communication tool with the consumers.

We have always been heartened by the response from publishers all over the world. When there is a big topic that involves the whole country, region or the world, publishers are willing to include a ShowtBox in their stories about that topic, and they are keen to report on the ShowtCounts. Digital publishers are fighting hard to remain relevant, and keep readers engaged and make their sites sticky. Inserting universally aggregated and reported ShowtBoxes in stories is a no-brainer, as is reporting on the ShowtCount.

SonyLIV is a wonderful partner and tech innovator. CEO NP Singh was incredibly supportive. We worked with the brilliant SonyLIV team (Uday Sodhi and Omkar Shende at the helm) who really understood Showt and its potential to give all sports fans an instant way to be heard, counted, replied to (with ShowtBacks), and remembered. Getting the Showt widget on the largest sporting platform in India (cricket) was a massive boon for us. All thanks to NP and the whole SonyLIV and Sony Sports team.

Thanks to SonyLIV Showt was on the cricket and we were a big success. Click on the Showt logo, and you could instantly Showt for all the players and the two teams. The players with the most Yes Showts appear at the top (in real time). The player that is at the top by the match end is their team’s Player of the Match. We have a Player of the Match for both teams, as it’s not fair to any country playing India to have only one Player of the Match, as an Indian will always win.

It was thrilling for Showt Instant Global Voting to be featured on SonyLIV’s Clasico OTT game, the most awaited match on the football calendar. It was thrilling to give the viewers the chance to choose the Showters’ Choice Player of the Match for both teams.

It’s super hard to people to understand how Showt is different from all the other surveys and polls that have been around forever. Once people see Showt in action, it will be one of those “Oh, yeah, that makes sense. Now I see how it’s different.” Very quickly people will wonder how they got along without it, especially the 99.99% of people who were never heard and counted before about anything (except their vote at an election.)

It’s difficult for most people to understand how Showt is different from all the other surveys and polls. Once people see Showt in action, the lightbulb goes off over their head: “Oh, yeah, that makes sense. Now I see how it’s different.” Very quickly people will wonder how they got along without it, especially the 99.99% of people who were never heard and counted before about anything (except their vote at an election.)

It's hard to describe Showt without saying what it's not. It's for the 99.99% of us who were never heard before Showt.

It’s hard to describe Showt without comparing it to some other platforms. Showt is for the 99.999% of us who don’t have a voice. Everyone will become part of history with Showt.

Showt’s desktop website (18 min demo here) mirrors the functionality of Showt’s Android & iOS app, and mobile website. We knew that early users would prefer to try out Showt on the website before downloading the apps. So we wanted to make the experience of the website very similar to the apps.

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Never before has a new platform been so dependent on reaching a critical mass. We have a plan for getting there. Stay tuned!

This was the first illustration we made when we started Showt. It’s at the core of why we started Showt. People kind of feel that because social media is used by billions that the power structure from the pre-social media era has changed. But the big public figures (Beyonce, Elon Musk, Cristiano Ronaldo) could use traditional media in the “old days” and they can use traditional media AND social media now. The 99.999% of us didn’t have a “voice” in the old days, and we still don’t have a voice today. We little people can certainly post our opinion on social media, but it’s not going to break through.

If you just want to sample the people, you need only ask a thousand at random. Showt is different. Our goal is to give everyone a chance to express themselves and be heard, replied to, counted and remembered, 24/7.

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Showt is for this executive’s mother, and everybody else who wants to be heard and counted. Survey companies will continue to do their specialty business after Showt is used all over the world, but Showt will be the platform for everyone, everywhere, about everything.

This simulation is an example of the power of Showting all over the world on a daily basis. All Showtees (athletes, sports teams, brands, political parties, politicians, entertainers) can get 24/7 feedback, and can chart their Showts Yes/No over time, from every city and country in the world. A Messi fan looking at this chart might say “Yes, that was about 200 Yes Showts from me over the past few years.”

The data that Showt will capture will be extraordinarily valuable to advertisers, political parties, and researchers all over the world. It’s totally unique data, as the Showter is expressing a straightforward, unambiguous expression of their emotions at that precise time, and can then an hour later Showt again with a different expression.

The player on each team with the most Yes Showts will win the <Sponsor> Player of the Match. We will have a Player of the Match for both teams, as it’s not fair when India plays any other country, as India has such a massive population.

Any service company — banks, hospitality, restaurants, retail — can give customers an instant, easy, anonymous way to praise or criticize staff. All thanks to ICICI — India’s second largest private bank (and a leader in progressive customer service) — for this demo.

The core of Showt is for the 99.999% (all of us regular people) to Showt and be heard instantly and globally about the .001% (public figures, places, products, issues, sports teams, companies, organizations, songs, films, TV shows.) But what about the hundreds of millions of hard-working service workers (nurses, waiters, bus drivers, bank tellers, porters, room cleaners) who we deal with all the time. They deserve our feedback, even though they are certainly NOT public figures. Showt has devised a code system, so we don’t endanger the anonymity of the regular people who are service workers. Showt “Yes” for that incredible housekeeping staff in the hotel — they deserve your encouragement and support, and their bosses would love to hear about your experiences.

We have always been proud of how Showt can NEVER add to the virtriol, hatred and negativity that is the hallmark of current social media. Of course, no one likes to get a “No”, but it’s not drenched in vitriol, it’s just “No.”

 

Announcing the Showt Toolkit…

… for digital publishers worldwide, increasing advertising revenue, and making news, entertainment and sports stories more interactive, immersive, and fun. 

Showt -- the world’s Instant Global Voting platform, where the voice of the people is heard whenever they Showt Yes or No about nearly anyone or anything, 24 hours a day, across 65 languages.

People can Showt for many things, including entertainers, athletes, politicians, issues, products, companies and organizations, TV shows and movies.

ShowtCounts are aggregated and displayed on a national and global basis, and are available in perpetuity.

ShowtCounts will make news and be reported by the media. ShowtCounts are aggregated across all publishers and digital platforms, so your readers’ voices will be heard all over the world.

A key feature of Showt is the ShowtBack, which gives Showtees a forum to give their side of the story, separately for Yes and No Showts.

Showt can run on any digital platform.

Publishers can create their widgets in eight sizes, and insert them anywhere in their site:

  • Big Square - 300x300 pixels

  • Medium Square - 290x290 pixels

  • Small Square - 250x250 pixels

  • Large Rectangle - 300x600 pixels

  • Big Rectangle - 336x280 pixels

  • Medium Rectangle - 290x250 pixels

  • Small Rectangle - 300x250 pixels

  • Fluid Layout (inside DFP only)

Readers who Showt are shown:

  • ShowtCount that can be broken out separately for the country of origin of the Showt and from the entire world

  • Yes or No ShowtBack, response by the Showtee (or the Showtee’s social media staff)

  • ShowtAd (from the publisher’s ad inventory) -- if the DFP-tagged ad unit is included by the publisher

 

Publishers can insert as many Showtees as they wish into the ShowtBox

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Making a SHOWTBOX FOR YOUR SITE IS EASY

Once you have been approved, sign into your Showt account.

First, select the Showtees featured in the story you want to include in the ShowtBox.

Select any of the 65 languages.

Choose whether or not to use reCAPTCHA.

Then simply copy the widget code and paste it into your site.

Your content is now interactive, immersive, and fun.

Publishers have the option to display an advertisement. Revenue is shared, 70% to the publisher and 30% to Showt.

The Showt Toolkit is free, and sign up is quick and easy.

Give your readers the chance to be heard and counted globally.

Please fill out our online form to find out more, or to sign up.

 

For more information about how to engage your audiences with Showt and use our ShowtCounts to build traffic, stickiness and loyalty, email us at publishers@showtglobal.com or click on the button below to send us your details.

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FAQs

Q: Why should a publisher use Showt, instead of simply inserting their own poll?

A: Standard online polls run independently by individual publishers only capture the input from that publication’s readership whereas Showt aggregates results across all participating publishers and countries. In this way, Showt allows people all over the world to express their opinions and be heard.

Q: What is the unique proposition that Showt offers?

A: The Showt platform is a near real-time, 24/7 view of public opinion that empowers everyone to express themselves as often as they like, and have their views be heard and counted.

Q: Do Showters have to register with Showt to participate?

A: No.

Q: Does the publisher have to include an Ad Unit Showt widgets?

A: No, inclusion of the ad unit is optional at the discretion of the publisher. Showt Limited reserves the right to promote download of Showt apps through the widget.

Q: How does Showt prevent people from Showting more than once?

A: Showt actively encourages people to express themselves, and allows multiple Showts. Showt is a near real-time platform for public expression of sentiment, not a traditional one vote per person platform. If someone is a fervent supporter or opponent of one of the Showtees they can Showt multiple times -- either repeating their Showt or switching from a Yes to a No, or vice versa -- as often as every sixty minutes. Repeated Showting becomes a reflection of the strength of their feeling and it also recognizes that their sentiment might change from one day to the next. Showt gives the Showter the flexibility to adjust to the public statements, disclosures, news stories about or actions of Showtees.

Q: How does Showt prevent gaming of the voting process?

A: Showt makes a CAPTCHA technology available and other means to prevent gaming and constantly works to ensure our systems are protected.  For security reasons we do not disclose the methods and practices that we apply.

Q: How is Showting different from a traditional poll conducted by professional polling companies that reach out to a few thousand respondents chosen at random?

A: Traditional polls and surveys sample a small portion of the public to arrive at a snapshot of opinion. Because of their expense, such polls and surveys are done infrequently. Showt allows all the people of the world a chance to participate at any time to express their view on anyone or anything, anywhere on a minute-by-minute basis. This provides a much richer source of data about changes in sentiment.

Q: Why is Showt superior to the online polls that are presented intermittently by publishers?

A: Online polls are never coordinated between publishers so their results are not aggregated. Showt provides a unique, continuous, global, 24/7, aggregated measure of sentiment towards its Showtees.

Q: What is a ShowtBack and who writes them?

A: A ShowtBack is a message created by a Showtee (for example, a politician or entertainer, or their communications staff) that is delivered to the Showter immediately after they Showt. Showtees may prepare separate ShowtBacks for Yes and No and update them as they wish.

Q: Will ShowtBacks change over time?

A: Showtees are encouraged to refresh their ShowtBacks frequently.

Q: What type of data is collected via the widgets?

A: Please refer to our privacy and cookies policy.

 

Showt has tested Showt Widgets with SOME of the WORLD’S leading publishers

The leading website in Latin America (Globo.com), the leading websites in South Korea (Chosun, Korean Daily), the leading Bengali language site in the world (ABP), the leading Arabic language site in the world (Youm7), the leading website in Argentina (Clarin), a leading website in Mexico (UnoTV), the #2 news site in Taiwan (EBC), the leading site in Switzerland (20minuten), the leading news site in Portugal (Publico).

Showt is proud of this iOS app, as well as the Android app, the mobile website, and the desktop website. They are all meant to perform quite similarly to each other, as the Showt team knows that people will Showt first on either the mobile website or desktop website, before deciding to download and use the apps.

The Showt apps (Android and iOS) were designed with as much similar functionality as the mobile website and the desktop website. We’re very proud of all our apps.

 

Our Team

 

ENQUIRY FORM

To enquire about signing up for our ShowtToolkit please complete the form below. You can also email us at publishers@showtglobal.com. Please also refer to our Terms & Conditions.

 
 

Publishers all over the world have used our Showt ToolKit to create, edit, and monitor their own ShowtBoxes for their sites. They can also use the Showt Toolkit to monitor the ShowtCounts for the Showtees that they have included in their ShowtBoxes. They can see not only the ShowtCount for those Showtees for that local ShowtBox, but they can see the entire universe of ShowtCounts for that Showtee.

For example, Leo Messi might be in one ShowtBox made by www.nytimes.com, and only the NYT staff will be able to see the ShowtCount for that ShowtBox, and, in addition, they can see the global universe of Messi Showts in the world.

www.globo.com staff might have their own ShowtBox with Messi in it, and only they can see the ShowtCounts for that widget, but -- like the NYTimes and every other publisher who has a ShowtBox with Messi as a Showtee, they can see the global ShowtCount for Messi.

 

Showt was created from scratch to provide THE PEOPLE a way to reach out to public figures, companies, and political parties. Showts are initiated by the Showter, first of all. All other social media involves an act of the public figure — they post, and the public reacts.